What is WhatsApp Business API?
The WhatsApp Business API is Meta's official channel for medium and large businesses to send template notifications, run two-way support, and enable WhatsApp Commerce - integrated into your CRM, app, or website via API.
Unlike the free WhatsApp Business app, the API supports high volume, multiple agents, chatbots, and programmatic sending through platforms like SMSTAKE.
Key Features
- Pre-approved message templates (utility, marketing, authentication)
- Two-way customer conversations within 24-hour windows
- Media messages - images, PDFs, location, catalogs
- Chatbot and AI agent integration
- Green tick (verified business) application assistance
- Unified API with SMS, RCS, and Voice
WhatsApp API Use Cases
- Order updates and delivery notifications
- OTP and authentication messages
- Customer support and ticketing
- Product catalogs and click-to-buy
- Appointment booking and reminders
WhatsApp API Pricing in India
Meta charges per conversation by category. Contact sales for SMSTAKE platform rates and enterprise volume pricing.
Integration Steps
- Register your business with SMSTAKE
- Connect your WhatsApp Business number via Meta
- Submit and approve message templates
- Send via dashboard or REST API
- Track delivery, reads, and replies via webhooks