Bulk SMS

Bulk SMS Gateway India

Transactional, promotional and OTP SMS for businesses across India, sent through REST API, SMPP or the dashboard. Every commercial SMS in India must comply with TRAI DLT regulations, and we help you set that up.

  • Transactional
  • Promotional
  • OTP
  • DLT compliant
Illustrative example
DLT templateRegistered before sending
YRBRND

Today 10:24 AM

482913 is your login OTP for Your Brand. Do not share it with anyone.

Today 4:10 PM

Your order 1042 has shipped. Track it at example.com/t/1042 - Your Brand

Delivery reportStatus sent back to you
An OTP and an order update as plain SMS from an approved sender ID. Not a real customer conversation.

What is Bulk SMS?

Bulk SMS is the delivery of large volumes of text messages to mobile users in India. Businesses use it for OTP verification, order updates, payment alerts, appointment reminders, and promotional campaigns. Every commercial SMS in India must comply with TRAI DLT regulations.

  • REST APIFrom your application
  • SMPPFrom your SMPP client
  • DashboardFrom the web panel

Transactional vs Promotional SMS

Each message type has its own DLT template category and sending rules.

Transactional SMS

Sent to opted-in users for service updates - OTPs, delivery notifications, account alerts. Routed 24/7 on priority paths with high delivery speed.

Promotional SMS

Marketing and offer messages sent to DND-scrubbed lists within TRAI-permitted hours. Requires DLT-registered promotional templates.

OTP SMS in India

OTP SMS requires a DLT-registered transactional template and approved sender ID (header). SMSTAKE provides dedicated OTP routes with webhook delivery reports for your verification logic.

Read the OTP SMS guide

How to start sending Bulk SMS

From DLT registration to delivery reports, our team helps you set up each step.

  1. 1

    Register on DLT

    Register your business, sender ID and templates. Our DLT support is free; operator fees are separate and approvals come from the operator's DLT platform.

  2. 2

    Choose the message type

    Transactional for OTPs and service updates, promotional for offers to DND-scrubbed lists.

  3. 3

    Send your messages

    Use the REST API, SMPP or the dashboard, including Unicode SMS in regional languages.

  4. 4

    Track delivery reports

    Follow real-time delivery reports, or receive them on your webhook.

Why SMSTAKE for Bulk SMS?

Delivery, coverage and setup support for businesses sending SMS across India.

  • Direct operator connections

    Direct connections to Jio, Airtel, Vi, and BSNL.

  • Real-time delivery reports

    Follow the status of your messages as reports come back.

  • Pan-India coverage

    Reach mobile users in all states and UTs.

  • Free DLT registration support

    End-to-end assistance for all businesses; applicable operator fees are separate.

  • REST API, SMPP and dashboard

    Send from your application, an SMPP client or the web dashboard.

  • Unicode SMS

    Send messages in regional languages.

Common Use Cases

How businesses across industries use Bulk SMS.

  • OTP SMS for login and payments

    BFSI and e-commerce

  • Order and shipment tracking

    Logistics

  • Payment alerts and account updates

    Banking and finance

  • Exam and admission alerts

    EdTech

  • Appointment reminders

    Healthcare

  • Festival sales and re-engagement campaigns

    Retail and marketing

Frequently asked questions

Quick answers about Bulk SMS with SMSTAKE. For anything else, please get in touch with our team.

Do I need DLT registration to send Bulk SMS in India?

Yes. Every commercial SMS in India must comply with TRAI DLT regulations, so your business, sender ID and templates are registered first. Our DLT registration support is free for any business; operator fees are separate, and approvals come from the operator's DLT platform.

What is the difference between transactional and promotional SMS?

Transactional SMS goes to opted-in users for OTPs, delivery notifications and account alerts. Promotional SMS carries offers to DND-scrubbed lists within TRAI-permitted hours and needs DLT-registered promotional templates.

How can I send Bulk SMS with SMSTAKE?

You can send through the REST API, SMPP or the dashboard. Talk to our team for API access, sandbox guidance and DLT onboarding assistance.

Can I send SMS in regional languages?

Yes. SMSTAKE supports Unicode SMS, so you can send messages in regional languages.

Get started with Bulk SMS

Talk to our team for Bulk SMS API access, sandbox guidance, and DLT onboarding assistance.

We're Here to Help!

Ready to Talk?

Connect with our experts and discover the right communication solution for your business.

Call Us Now +91 92916 26436
  • Quick Response
  • Expert Support
  • Tailored Solutions
Business Messaging For Indian businesses
Secure & Reliable See our Privacy Policy
Reliable Platform Built for business messaging
24/7 Support We're Always Here

Request a Demo

Tell us a bit about your business. Our team will get in touch with a tailored demo.

Fields marked * are required.

By submitting, you agree to our Privacy Policy and Terms & Conditions.